Business: Venissimo Cheese
Location: San Diego, California
Address: 754 West Washington
Venissimo was founded by Gina & Roger Freize in San Diego, California, in 2003. But it almost never opened! The owner of the retail space was not interested in leasing a little wedgie to an unknown business in an unknown industry (who wants to buy just cheese?). After spending more than four months faxing reasons to let Venissimo in, Gina overheard that the owner would be at the site on a certain day. So she snuck in with a cheese plate to let the product & presentation speak for itself. Needless to say, the owner was convinced & agreed to the deal the very next day! And roughly three years later, in September 2007, Venissimo opened its second location in Del Mar.